Celebrating 100 Years of Color

We live in a world where trends are constantly changing. But what was popular in the past often comes back around! In celebration of our 100 year birthday, we asked designers, bloggers and creators to pick their favorite vintage Rit ad and recreate it themselves to prove this point. You’ll be surprised to see how relevant everything is still today. #RitTurns100

1947

“A new color… a glorious color… so easy now for any fabric with All Purpose Rit”

You don’t even have to know what your fabric is (and many of the new ones would fool you!) – all you need to know is that All Purpose Rit will dye it perfectly. Nylon, Celanese, Sharkskin or mixtures all come out of a Rit color bath looking their loveliest.”

2018

“Dear 1940’s, it’s true that you and I would have been the best of friends. Curlers, skirts, amazing dresses, classic style…so I’m bringing back this amazing ad with Rit giving it a modern twist”

– @sophia.elrae

1951

"If it was up to me, the whole world would be candy colored! I’ve partnered with Rit to celebrate #RitTurns100 and recreated one of their 1950s ads with a modern twist. I transformed a retro inspired fit-and-flare white dress with a dash of their Kentucky Sky dye and it turned the most beautiful, icey pastel blue hue!"
- @mermaidens
1951
1951
2018
2018

1961

"This project was especially fun for me since I’m obsessed with mid-century advertisements and even keep a collection of them for inspiration. I picked this one because the dining room set up reminded me a lot of my own, particularly the top right corner version. I already planned on dyeing curtains to match my artwork, so I went all-in and dyed a tablecloth and cloth napkins as well."
- @melodrama
1961
1961
2018
2018
2018
2018
2018
2018

1967

“Bring it all together…tie-dye with Rit!”

“Tie-dyeing does it! It makes your whole room as up-to-the-minute as you are. It’s so easy, too, with Rit Dye! The flag colors you see here are from a whole parade of Rit colors — all fabulous. So pick the ones that are as much you as your horoscope and make that room really yours!”

2018

“Like tye-dying was popular in the seventies, shibori is popular today, so I dyed some cotton gauze blankets using the shibori technique. I now have beautiful new bed spreads, my littles love the new look, and it was super easy and fun.”

-@hawkes_landing

2018
2018
2018
2018

1968

 “I didn’t buy it. I dyed it!”

“For a ‘garden look’ in my kitchen, I dyed a rug, curtains and placemats Rit Kelly Green in the washer. Brushed the wicker planter and chairs with hot concentrated Rit Golden Yellow. Dyed the napkins, too! I made a felt flower valance to complete the garden look.”

2018

“I completely fell for the teals and yellows in the ad, plus how cute are all the flowers?! It was exactly the type of inspiration needed to beat the winter blues.

@thecraftedlife

2018
2018
2018
2018

1971

“If you can tie a knot… you can tie-dye your own original fashions with Rit!”

“Tie-dyeing with Rit Dye is easier than you think! With the simple knots shown here, you get effects that have an expensive ’boutique’ look. Master the few easy knots, then let yourself go!”

2018

“I dyed in Palm Springs— celebrating Rit’s 100th birthday. Had so much fun updating old pieces in my wardrobe and recreating this vintage ad!”

@cholpak

1972

 "This was such a fun project I am so honored to be a part of!"
- @elizabethmctague
1972
1972
2018
2018

1974

"Alejandra and I had a lot fun recreating this @ritdye ad for their 100 year birthday celebration! Her outfit was so easy to make and I love that their dye is non toxic, environmentally friendly, and American made 🙌🏻."
-@wispyfeatherfarm
1974
1974
2018
2018

1988

“If pink isn’t your favorite color, we have 34 others.”

“Want to update your wardrobe? Just add Rit dye to your washing machine. But don’t stop there. Rit is perfect for dyeing fabrics of all kinds, invigorating everything from jeans to curtains to comforters with rich, vibrant color. Chances are if you can imagine it, you can dye it. So for a colorful change, get Rit dye.”

2018

“I got wind that @ritdye was seeking creators to revision some of their vintage ads in celebration of their 100th birthday and I couldn’t resist signing up and enlisting the help of my resident fashionista and crafter extraordinaire, Loretta. Together we dyed her sweater, her hat and her pants (tie dyed, thank you very much) and Dot’s sweater. Loretta personally hand crafted the flowers on the window as well.”

@welletas

2018
2018
2018
2018

1989

“Like to look a dash different? Go for Rit!”

“Be the center of attention! Add cotton tights dyed in Rit Purple and Fuchsia. Hot!”

 

2018

“Because twinning with your little is everything! We had the best time working with @ritedye to recreate one of their vintage ads for their 100th year anniversary.”

@loveandlarock

Much more to come.

Much more to come.

Follow along as we continue posting reinvented looks from each decade.

Come Learn Some History

Rit has been around for 100 years. Which means there is a great story to tell.

We send awesome emails.

Be the first to know about new products, color formulas, projects and more.
{{ formErrors('newsletter-modal', 'email') }}
{{ formErrors('newsletter-modal', 'other') }}
No thanks!
Thank you for subscribing!
Thank you for subscribing!