Celebrating 100 Years of Color
We live in a world where trends are constantly changing. But what was popular in the past often comes back around! In celebration of our 100 year birthday, we asked designers, bloggers and creators to pick their favorite vintage Rit ad and recreate it themselves to prove this point. You’ll be surprised to see how relevant everything is still today. #RitTurns100
“A new color… a glorious color… so easy now for any fabric with All Purpose Rit”
You don’t even have to know what your fabric is (and many of the new ones would fool you!) – all you need to know is that All Purpose Rit will dye it perfectly. Nylon, Celanese, Sharkskin or mixtures all come out of a Rit color bath looking their loveliest.”
“Dear 1940’s, it’s true that you and I would have been the best of friends. Curlers, skirts, amazing dresses, classic style…so I’m bringing back this amazing ad with Rit giving it a modern twist”
"If it was up to me, the whole world would be candy colored! I’ve partnered with Rit to celebrate #RitTurns100 and recreated one of their 1950s ads with a modern twist. I transformed a retro inspired fit-and-flare white dress with a dash of their Kentucky Sky dye and it turned the most beautiful, icey pastel blue hue!"- @mermaidens
"This project was especially fun for me since I’m obsessed with mid-century advertisements and even keep a collection of them for inspiration. I picked this one because the dining room set up reminded me a lot of my own, particularly the top right corner version. I already planned on dyeing curtains to match my artwork, so I went all-in and dyed a tablecloth and cloth napkins as well."- @melodrama
“Bring it all together…tie-dye with Rit!”
“Tie-dyeing does it! It makes your whole room as up-to-the-minute as you are. It’s so easy, too, with Rit Dye! The flag colors you see here are from a whole parade of Rit colors — all fabulous. So pick the ones that are as much you as your horoscope and make that room really yours!”
“Like tye-dying was popular in the seventies, shibori is popular today, so I dyed some cotton gauze blankets using the shibori technique. I now have beautiful new bed spreads, my littles love the new look, and it was super easy and fun.”
“I completely fell for the teals and yellows in the ad, plus how cute are all the flowers?! It was exactly the type of inspiration needed to beat the winter blues.
“I dyed in Palm Springs— celebrating Rit’s 100th birthday. Had so much fun updating old pieces in my wardrobe and recreating this vintage ad!”
"This was such a fun project I am so honored to be a part of!"- @elizabethmctague
"Alejandra and I had a lot fun recreating this @ritdye ad for their 100 year birthday celebration! Her outfit was so easy to make and I love that their dye is non toxic, environmentally friendly, and American made 🙌🏻."-@wispyfeatherfarm
“If pink isn’t your favorite color, we have 34 others.”
“Want to update your wardrobe? Just add Rit dye to your washing machine. But don’t stop there. Rit is perfect for dyeing fabrics of all kinds, invigorating everything from jeans to curtains to comforters with rich, vibrant color. Chances are if you can imagine it, you can dye it. So for a colorful change, get Rit dye.”
“I got wind that @ritdye was seeking creators to revision some of their vintage ads in celebration of their 100th birthday and I couldn’t resist signing up and enlisting the help of my resident fashionista and crafter extraordinaire, Loretta. Together we dyed her sweater, her hat and her pants (tie dyed, thank you very much) and Dot’s sweater. Loretta personally hand crafted the flowers on the window as well.”
Much more to come.
Follow along as we continue posting reinvented looks from each decade.