Step 1: Pick a Dye
When dyeing jeans, most use a neutral shade, like Black, Navy Blue or Charcoal Grey. But you can also overdye your jeans with a color. We have 32 to choose from! Plus, over 1,000 additional easy-to-use color formulas.
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Make it Last
Try out our Rit ColorStay Dye Fixative. It reduces bleeding, fading and even enhances the color of your jeans. Use after dyeing so your jeans stay as vibrant as you.
And Finally Something That Will Make You Feel Good
Through a study done by Hult International Business School, we discovered that saving four shirts you love with our non-toxic dye versus buying new ones reduces your CO2 emissions by 74%. CO2 is the primary gas responsible for trapping heat in the atmosphere and is the main contributor to climate change.
