Designer Profiles

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Vaughan Alexander: The Mind Behind Verlaine

Fashion designer Vaughan Alexander describes his career, with whimsical understatement, as “a rather roundabout journey.” His first stop on a planned “world tour” at age 20 eventually led to a decade in Tokyo as a costume designer for iconic Japanese pop stars, including the diva of the ‘90s shibuya-kei movement, singer Maki Nomiya of the Pizzicato Five.

Eventually tiring of the fast-paced music scene, Vaughan left Tokyo and spent years roaming the world doing a range of design jobs, “from the sublime to the ridiculous.” Most recently, he’s settled into the position of Creative Director of a small-but-growing high-fashion label dubbed Verlaine. A far cry from the eye-catching color bursts of Japanese pop culture, Verlaine’s hand-tailored, organic shapes and muted palette were soon embraced by chic Soho boutiques. This fall, the new Verlaine collection debuts during New York’s fabled Fashion Week.

Delighting in Dye

“Dye has probably been the one thread of continuity in my life,” Vaughan laughs as he directs his staff of assistants with waves of his dye-stained hands. “I love the dependability, the ye olde quality of Rit Dye. I can honestly tell you that I’ve used this stuff since I was seven years old.”

Fueled by a lifelong passion for color and fabric — but with absolutely no formal training in clothing design — Vaughan’s method is a deft combination of self-taught technique and hands-on experimentation. “Making clothes isn’t rocket science,” he says. “You can learn all the basics from books. Then, if you can see the human body and know what you want to create around it — if you’ve got that kind of brain — somehow it all works out.

“I’m quite fetishistic about color. And that’s why I love Rit. I love how easy it is to blend Rit colors. They mix in a really logical way.  And the process of dyeing is quite transformative; heat can have brilliant and unexpected results if you treat it as an added tool. Often, I prefer to start with white or natural-colored fabric and dye it myself. Otherwise, it’s unlikely that I’m ever going to achieve the particular shade of chartreuse that I can see inside my brain.”

Scottish Plaid Meets Japanese Shibori

A prime example of his method is in Verlaine’s new line, where brushed cotton plaids have been overdyed to achieve some startlingly original textural effects. “I started with the most bog standard plaid you can imagine, mostly red, then overdyed the fabric with Japanese shibori techniques, using stitching to resist the dye in certain places. I used a weak solution of black so the red still comes through.

“I’m a bit of a mad chemist, actually. The new season has crazed amounts of multi-process colors. I love the way natural fibers change when you boil them in dye multiple times — each time shrinking them a bit, watching them change in color and texture. And you end up with some brilliant finishes, almost by mistake.”

The aesthetic of “creative control fused with happy accident” is key to Verlaine’s new line, and to Vaughan’s design philosophy. “I think the million-dollar question in any realm of design is, when is it finished? You have to know when to stop. Sometimes what you’re doing requires ridiculous embellishment. But other times it requires elegant restraint and a clean line and a sharp proportion.”

Distressed Beauty, Beautiful Decay

Once a Verlaine garment finds its buyer, Vaughan wants it to keep evolving. “I don’t like clothes that are precious. I love clothing that changes over time and becomes an integral part of you. I’m very intrigued by the process of destruction and decay. A lot of my clothes are designed to look like they’ve already had a life, like they’ve been through something. I imagine that the woman will take my jacket off and toss it on the floor at the end of her bed. Then she’ll pick it up in the morning and put it right back on. And slowly, over time, the pleats will hang a bit differently, the stitching will loosen a trifle, the colors may fade and change a bit — but the jacket will become all the more beautiful because it reflects the life of the woman wearing it.”

Vaughan’s commitment to nature is another reason he uses Rit. He doesn’t want to be plunging his hands into harsh chemicals, and the dyes work well with natural fibers, which is all he uses for the Verlaine line. “I won’t have so much as a polyester label in my clothes,” he says. “I can’t bear it.”

Runway to Subway

Verlaine’s fall show is scheduled for the cavernous space of the fashionable Metropolitan Pavilion, but his dreams include some slightly more dramatic venues. “If I had it my way,” he laughs, “I’d do my next show in a disused subway station, and make people crawl through a manhole to see it!” And what does he envision for the future of Verlaine? “You have to hope that you make clothes that, in some way, capture the zeitgeist. Clothes that women love and want to wear. That’s really the beginning and the end of it.

“I’m actually pretty old-fashioned,” he concludes. “I believe in the work and the craft. There’s so much empty stuff in the world right now. Stuff that is really successful and has no soul. But I’m trying to make clothes that are beautifully crafted, that have love in them. I want to see the hand stitching. I want to know that a human being was involved in this, and that the human being really loved doing it. If you put love into the things you do, it must resonate on some level.”

He catches himself waxing philosophical, and laughs uproariously. “Oh, I’m such a hippy! Don’t tell anyone I’m a secret hippy!”

Rit Dye

Rebekah Meier - Many Shades of Green

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Shepherding the Evolution of Crafts

Rebekah Meier, a one-woman multimedia and crafts force, uses recycled materials and found objects when creating her hand-dyed fabric art — mosaics, collages, quilts, luggage tags, wedding keepsakes, boxes, and other artwork.

She loves Rit Dye for its green ethos. "I never have to worry about toxicity when I use liquid Rit," Rebekah says, "and I can blend and customize the colors I want in my work. It's also convenient that Rit dyes are available at most stores, so I can easily recommend them to my students."

Some of the many recycled materials Rebekah uses in her creations are paper gift tissue, buttons, and a variety of found objects that serve as stamps on fabric -- or can be sprayed through to create designs. "Lace will leave an interesting impression when pulled off fabric, for example," she says, "as well as batting and fusion webs."

An Inventive, Hands-On Artist

 

Rebekah enjoyed working with her hands from an early age. She started with small children's crafts such as needlework samplers, and her projects grew increasingly complex with age. She eventually created items that she sold at crafts shows and online, and she was particularly adept at creating one-of-a-kind vintage dolls.

Rebekah wanted an old-fashioned aesthetic for her dolls, and she found Rit's tan dye enabled her to achieve this charming, timeworn effect. "The tan creates a vintage impression usually achieved with tea bags. I also use tan to tone down another hue, or to give a color another effect. I've been using Rit tan throughout my career – it's one of my favorites."

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When Rit Dye recruited mixed media textile artist Judy Coates Perez to help formulate the hundreds of recipes in our new ColoRit Color Formula Guide, she approached the task – as she has so many other things in her varied art and design career – as a pleasant opportunity to experiment. "The fact is," she says, "I had never used Rit before. I'm a bit of a dye snob, and I'd always used professional fiber-reactive dyes in my work. But I'm also very playful. I don't like limits. I do a lot of mixed media things – taking teabags and slapping them on quilts, combining fabric and paper and drawing and painting on them. I'm willing to try anything, and I'm always on the lookout for new materials that will work easily for specific needs."

Like Mother, Like Daughter

So Judy sat down with her daughter Nina – another mixed-media artist who's been "making imagery from the moment she could grip a pencil" – and went to work. Or rather, play. "We just pored over the Pantone color book and targeted every color that we thought people might want to use," says Nina. "We worked our way through the color wheel, dyeing all different sorts of combinations, trying to come up with as many different recipes as possible."

"From the existing product line," says Judy, "we conjured hundreds of variations, everything from delicate pastels to extremely bright and saturated colors. Ultimately, I gained a lot of respect for what Rit can do. It's incredibly fast compared to using other types of dyes. You can get results pretty much instantly, within just a couple of minutes. You mix the dye, throw it in the microwave, bingo, you rinse it out and you know what you've got. You don't have to wait four hours or more. So it's really good for experimentation.

recycled craft

Bernadette Noll - Make Stuff Together

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The Future Craft Collective Taps Kids' Innate Creativity

For Bernadette Noll, it's always been second nature to grab whatever's on hand and transform it into something new. "I call myself an improvisational seamstress," she laughs. "I was never really interested in using patterns. I like to make stuff up as I go along."

Bernadette's knack for improvisation has become a core theme in her life and career. Writer, crafter, mother of four, she's also co-founder of the Future Craft Collective in Austin, Texas. Spawned from a kitchen-table conversation with a friend, it's an organization whose simple motto, "Make Stuff Together," has become a rallying cry for the burgeoning upcycling and DIY movements, a model for new ways families can spend time with each other — and the title of her soon-to-be-published book of the same name.

Why Consume When You Can Create?

Bernadette recalls the evolution of the idea: "As fellow moms, my friend and I were seeing how our children were being bombarded with messages to consume, consume, consume," she says. "But we were both creative types, and we wanted our kids to get on board. We started by offering ‘sustainable sewing' classes to the community, using materials that we had lying around, or that we could get our hands on easily, for free. We wanted kids to understand that creating something — becoming a fabric dyer or seamstress or crafter — didn't necessarily mean spending a hundred bucks on materials. That you could do it with just what's around you."

Her introduction to Rit Dye came when her husband, a carpenter, "built these beautiful bunk beds for our kids' rooms. We were looking around for stain colors that would really make the wood pop. But we couldn't find a traditional stain that was vibrant enough. So we experimented with liquid Rit Dye, painted it onto the wood, and then covered it with polyurethane. And 10 years later, that blue is still vibrantly blue, the ladders are a dazzling red, the colors are still amazingly eye-popping. It's beautiful, and it's really withstood the test of time."

Bernadette Noll

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Each project is an adventure for mixed-media artisan Kristal Wick, since there’s a delightful element of surprise in everything she creates. Kristal uses Rit Dye for her earrings, bracelets and necklaces, which are hand-crafted with dyed fabric that she turns into fabric beads and accessories. She also uses Rit for her pillows, baubles, journal covers, scrapbooks, lampshades, wall hangings, quilts and other embellishments as well, because the non-toxic dye provides an array of gorgeous base colors.

“Silk is my favorite fabric,” she explains, “since it dyes evenly and provides a beautiful surface. Then I’ll use stamps, stencils, foils, an eye-dropper, and even modeling clay to create texture on the fabric. And silk is very forgiving – you can’t mess it up. The result is different every single time, but the dyed silk scarves are often reminiscent of Monet’s garden watercolors.”